The act of improving by expanding or enlarging or refining. A process in which something passes by degrees to a different stage (especially a more advanced or mature stage).


The processes and methods used to transform tangible inputs (raw materials, semi-finished goods, subassemblies) and intangible inputs (ideas, information, knowledge).


Оne of the market mix elements, and a term used frequently in marketing. These elements are personal selling, advertising, sales promotion, direct marketing, and publicity.

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